HOW TO BECOME AN INFLUENCER?
With the introduction of social media into our lives, we came across a new term, “influencer”. In recent years, there is almost no one who does not use social media. We have seen a lot of people promoting a product or service through many social media channels. In fact, influencer literally means a person who influences people. These people share their experiences about the brand and the product they buy with their followers through their social media accounts. In other words, they are promoting the products of the brands they have agreed with. Influencers can sometimes come across as a famous person, actor or athlete that we all know. Sometimes they can be people we know with a large number of followers. In this post, we will try to answer the question of how to become an influencer.
First of all, let’s answer who can be an influencer. People who want to be influencers need to use social media platforms very actively. The person can be an expert in his field, or he can be a loved one who has been admired by people. But first of all, there should be a connection between the audience. The most important criterion for a person to be an influencer is the feeling of trust that he leaves on people. Brands use the loyalty of their followers to promote and sell their products. Let’s examine the answer to the question of “how to become an influencer” step by step.
There are 8 steps you can take
Time needed: 4 minutes.
- Find your niche
The first thing you need to do to become an influencer is to choose a topic that suits your interests and tastes. In fact, if you want to produce content on digital platforms, you must choose a topic that you love. In our previous posts, we answered the question of how to become a blogger. As there, the most important thing is the selection of the appropriate field to create digital content. In addition, you must have knowledge in your chosen field. Here are the examples of niches that you may like.
- Create an eye-catching bio
If you want people to trust you on social media, you need to create a strong bio. People first look at who is promoting the product. Then, if they can trust that person, they will review the product. That’s why you need to create a profile that gives confidence even at first glance. It will be easier to impress your followers when you create a trustworthy person profile.
- Choose your content strategy
To establish a presence as an influencer, you need to produce high quality and relevant content for your audience. At this point, you should also decide in which format you will produce your content. You can make a comment page or you may want to explain your content with videos. Others prefer to write explanatory texts under the images. You should decide what kind of content you will produce.
- Make your account/page attractive
Especially if you are going to post on Instagram, you should pay close attention to the page appearance. The image quality of the photos and videos you share should be very good. Additionally, it will be beneficial if your photos are compatible as a whole in the Instagram feed. For example, background colors that are always the same or close to each other will give the impression of a harmonious page. Successful influencers acquire a certain style so that the color and composition match. Constantly using different colored backgrounds and low-quality images will reduce interest.
- Share constant and regular content
Moreover, it is very important to create continuous and regular posts. The frequency of sharing may vary from person to person. While some aim to make a post every day, some find it enough to post once a week. At this stage, we recommend that you set realistic goals for yourself. It may be better not to start a program that you cannot perform at all. Also, the hours you will share according to your target audience are very important. For example, click here to search for the best times to post on Instagram.
- Share stories
Especially if you want to be present on Instagram, just sharing content may not be enough. Your followers will want to see what stages you went through while preparing your content. Showing your followers behind the scenes of the content you have prepared can strengthen the bonds between you and your audience. You can also reach more people with these stories. Continuously expanding your network allows you to reach your goals faster.
- Engage with your audience
When growing your audience, interacting with them directly is very important. Because it will make them feel more valuable. You can give answers to your followers in the comments section, and you can even interact more closely by doing a question-answer activity. Additionally, following the comments and requests of your followers will also allow you to keep your account up to date. You can even run relevant polls about what type of content your followers like the most. Doing all this will increase the loyalty of your followers.
- Contact brands and agencies
After growing your audience with quality content, you can contact brands. When you reach a certain number of followers or get enough traffic, it is much easier to attract the attention of brands. If you even have 1000 organic followers for Instagram, you can talk to brands or collaborating agencies. There are some apps that bridge between influencers and brands. Another thing to consider here is that your followers should be organic. If you go the way of buying followers, your engagement rate will be very low. Therefore, brands will not find it profitable to work with you. That’s why we recommend that you establish a bond with them by acquiring organic followers from the very beginning.
To summarize, in order to be a successful influencer, it is necessary to apply the above items patiently. Moreover, it will be useful to follow all the updates of the platform you are using. Yes, we are aware that this job is very difficult in the beginning. But an influencer account that grows organically step by step is very likely to succeed. You just have to be very patient at the beginning stage which is the hardest part. You can achieve success with planned and stable work. Also, if you are interested in influencer marketing, remember that you must produce content that complies with the Federal Trade Commission (FTC) guidelines. Before starting to produce digital content, we recommend you to read our post on how to be a blogger. If you have any further questions or comments, feel free to contact us in the comments section.
There are 8 steps you can take to be a presence in social media as an influencer.
1- Find your niche
2- Create an eye-catching bio
3- Choose your content strategy
4- Make your account/page attractive
5- Share constant and regular content
6- Share stories
7- Engage with your audience
8- Contact brands and agencies